Founded in 2010, Larchmont United Football Club is an amateur adult soccer team located in the Hancock Park neighborhood of Los Angeles. The team is named for the main commerce street in the area, Larchmont Blvd., its branding offering a view of the street as it heads north towards the Hollywood Sign.

The custom art-deco lettering (as seen with "LUFC") is a testament to Los Angeles’ 1950s styling that persists into modern times. The navy blue embodies the rich tradition of the neighborhood as one of the oldest in Los Angeles, and the orange reflective of the speed and agility necessary to succeed in the game of soccer.

Below are some of the assets and design elements that complement the brand, including a Los Angeles street sign, a 90004 zip code graphic, a dotted line as is in the logo that reflects the boulevard, and an abstracted version of the flag of Los Angeles.